B The Travel Brand

B the Travel Brand is the latest commercial name for the agencies of the large operator Barceló Viajes. They accompany their name with a marvellous image in their different physical agencies at street level.

This time, the great commitment of the architect Carlos Gray and the client himself has been to prioritise the elegance and warmth of wood with fusions of black backgrounds, and to provide the space with incredible audiovisual communication screens, as the maximum exponents of a model retail travel agency perfectly oriented towards the public and the city.